Between 2021 and 2023, we developed and produced engaging social media content for the beauty e-commerce brand flaconi. The work focused on Instagram and TikTok, where we created product-driven Reels to support launches and campaigns, as well as employee-led TikTok content that gave the brand a more personal, behind-the-scenes feel. Through this approach, she helped strengthen flaconi’s digital identity and increase audience engagement across platforms.