To support the social media rollout of Jägermeister’s limited edition collaboration with Pantone, we created a series of image and video assets designed to hero the brand’s newly minted signature colours: Herbal Green and Culture Orange.
Our creative direction split across two complementary routes. One took a fashion-forward, people-focused approach; styling the bold monochrome bottles into dynamic scenes that reflected the energy of modern nightlife. The other leaned into sensory abstraction, using macro photography, ASMR-inspired sound design, and vivid paint textures to evoke the tactile essence of the Jägermeister spirit.
The project marked a celebration of Jägermeister’s core identity through colour - now officially codified in the Pantone library - and offered a fresh visual language that balanced refinement with raw, expressive energy.
CONTACT
If you are interested to work with us we would love to hear from you.
Info@basskoster.com
@bass_koster
BASSKÖSTER is a Berlin-based creative studio by SHAUN BASS and CARMEL KÖSTER
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work.
Our practice spans both digital and physical worlds, blending visual storytelling with a deep respect for authenticity, community, and subculture.
