What would the embodiment of Jägermeister ingredients look like?

Inspired by the mystery surrounding Jägermeister’s famous blend of 56 herbs, BassKöster went down a real creative rabbit hole.

12 select components were transformed and brought to life with the help of AI-powered tools, resulting in a set of carefully crafted characters: THE BOTANICALS. 

Each character corresponds to a specific Jungian personality archetype, star sign, and aesthetic,  inviting the targeted audience to engage with the campaign and making it complex and playful. 

Re-envisioning the popular social media format What character are you?, users will be invited to complete an interactive online test, presenting them with their perfectly matched Botanical character.

Upon registration on the Jägermeister website, users will also get a chance to receive a set of tailor-made assets, such as character-inspired playlists, tailor-made cocktail recipes, and unique visuals.