The Task: To create eye-catching, sensual, and engaging social content for the launch of JÄGERMEISTER ORANGE (Summer 2025).

This campaign reimagines the brand through a fresh, vibrant lens; fruity, playful, and designed to connect with a new generation of drinkers. While rooted in JÄGERMEISTER's heritage and long-standing connection to nightlife culture, the work introduces a more open, expressive energy that speaks to early evening rituals and a broader, more diverse customer base.