The Task: To create eye-catching, sensual, and engaging social content for the launch of Jägermeister Orange (Summer 2025).
This campaign reimagines the brand through a fresh, vibrant lens; fruity, playful, and designed to connect with a new generation of drinkers. While rooted in Jägermeister’s heritage and long-standing connection to nightlife culture, the work introduces a more open, expressive energy that speaks to early evening rituals and a broader, more diverse audience.
3D animation view on Instagram
AI Video view on Instagram
View the ASMR reel on Instagram
View the analog stop motion reel on Instagram
BASSKÖSTER is a Berlin-based creative studio by Shaun Bass & Carmel Köster.
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work.
Our practice spans both digital and physical worlds, blending visual storytelling with, authentic nightlife
culture, fashion, design, music, and contemporary art - always grounded in a deep respect for
authenticity, community, subculture and the power of visual language.
From documenting Tbilisi’s underground club scene, or live-streaming a global arts leadership forum for
The New York Times, to crafting AI-assisted visuals and concept-driven campaigns for brands like
Jägermeister, and producing community-focused activations for brands including Nike & Adidas
- we offer full 360° creative, from concept to production.
If you're interested to work with us, we would love to hear from you.
Info@basskoster.com
@bass_koster
Our clients:
