To support the social media rollout of Jägermeister’s limited edition collaboration with Pantone, we created a series of image and video assets designed to hero the brand’s newly minted signature colours: Herbal Green and Culture Orange.
Our creative direction split across two complementary routes. One took a fashion-forward, people-focused approach; styling the bold monochrome bottles into dynamic scenes that reflected the energy of modern nightlife. The other leaned into sensory abstraction, using macro photography, ASMR-inspired sound design, and vivid paint textures to evoke the tactile essence of the Jägermeister spirit.
The project marked a celebration of Jägermeister’s core identity through colour - now officially codified in the Pantone library - and offered a fresh visual language that balanced refinement with raw, expressive energy.
BASSKÖSTER is a Berlin-based creative studio by Shaun Bass & Carmel Köster.
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work.
Our practice spans both digital and physical worlds, blending visual storytelling with, authentic nightlife
culture, fashion, design, music, and contemporary art - always grounded in a deep respect for
authenticity, community, subculture and the power of visual language.
From documenting Tbilisi’s underground club scene, or live-streaming a global arts leadership forum for
The New York Times, to crafting AI-assisted visuals and concept-driven campaigns for brands like
Jägermeister, and producing community-focused activations for brands including Nike & Adidas
- we offer full 360° creative, from concept to production.
If you're interested to work with us, we would love to hear from you.
Info@basskoster.com
@bass_koster
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