What if Jägermeister’s legendary ingredients could come to life?

To reimagine the brand’s iconic blend of 56 herbs, we created The Botanicals - a series of 12 digital characters brought to life using a range of AI-powered tools. Each one was more than just an avatar: we developed complete personalities, aligning them with a Jungian archetype, astrological sign, subcultural aesthetic, and fashion identity.

From streetwear mystics to queer rave alchemists, each character had their own world; complete with custom playlists, signature cocktails, and visual references drawn from nightlife, fashion, and contemporary art.

The result was a rich, multi-layered campaign that extended Jägermeister’s visual identity into bold new territory, engaging a younger, culturally plugged-in audience through experimentation, play, and narrative.