What if Jägermeister’s legendary ingredients could come to life?
To reimagine the brand’s iconic blend of 56 herbs, we created The Botanicals - a series of 12 digital characters brought to life using a range of AI-powered tools. Each one was more than just an avatar: we developed complete personalities, aligning them with a Jungian archetype, astrological sign, subcultural aesthetic, and fashion identity.
From streetwear mystics to queer rave alchemists, each character had their own world; complete with custom playlists, signature cocktails, and visual references drawn from nightlife, fashion, and contemporary art. The result was a rich, multi-layered campaign that extended Jägermeister’s visual identity into bold new territory, engaging a younger, culturally plugged-in audience through experimentation, play, and narrative.
WEBSITE EXPERIENCE & BOTANICALS THEME MUSIC
Botanicals wordmark and symbols.
Custom Botanicals typeface.
Custom Botanicals astrological symbols.
BASSKÖSTER is a Berlin-based creative studio by Shaun Bass & Carmel Köster.
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work.
Our practice spans both digital and physical worlds, blending visual storytelling with, authentic nightlife
culture, fashion, design, music, and contemporary art - always grounded in a deep respect for
authenticity, community, subculture and the power of visual language.
From documenting Tbilisi’s underground club scene, or live-streaming a global arts leadership forum for
The New York Times, to crafting AI-assisted visuals and concept-driven campaigns for brands like
Jägermeister, and producing community-focused activations for brands including Nike & Adidas
- we offer full 360° creative, from concept to production.
If you're interested to work with us, we would love to hear from you.
Info@basskoster.com
@bass_koster
Our clients:
